Totally Homemade by Renee
Totally Homemade by Renee
Totally Homemade by Renee is a handmade décor brand specializing in custom decorative towels and gifts. They had already started building their Shopify store but ran into challenges with structure, layout, and usability. They needed help transforming what they started into a professional, fully functional online shop.
We began with a full website audit to assess the design, navigation, and product organization. From there, we developed a clear plan for restructuring the site and implemented those recommendations through a complete redesign. The result was a Shopify store that is elegant, organized, and easy to manage for both the client and their customers.
The client had an existing Shopify store that lacked structure and design consistency. It was difficult to navigate, hard to manage on the backend, and did not reflect the quality of their handmade products. The challenge was to rebuild the store into something cohesive, easy to use, and scalable for future growth.
We started by conducting a detailed audit to identify pain points in navigation, layout, and backend organization. Using those findings, we restructured the entire site to make product browsing effortless and management intuitive. The new design focused on clean presentation, logical product grouping, and an improved shopping flow to create a better experience for users and administrators alike.
The finished Shopify website provides a fully redesigned and professionally structured storefront that reflects the brand’s quality and craftsmanship. Customers can now easily find, view, and purchase products, while the backend system allows the client to manage inventory and collections with ease. The result is a smooth, organized, and visually appealing online store that supports growth and simplifies day-to-day management.
Totally Homemade by Renee
Built for seamless browsing, the shop page adapts beautifully across all devices. Customers can easily explore, filter, and add products to their cart from any screen. The clean layout and simple design keep the focus on Renee’s handcrafted towels, ensuring every detail shines through.
The homepage highlights the heart behind Totally Homemade by Renee, showcasing her handcrafted designs with a clean and inviting layout. This section welcomes visitors with warmth and personality, reflecting the care and creativity behind every piece while encouraging them to explore her collections.
This section organizes Renee’s handmade pieces into beautiful, easy-to-browse collections. Visitors can shop by theme, from collegiate pride to seasonal celebrations, making it simple to find gifts or home décor that fit every story. The clean grid design brings her creativity to life.
The contact page makes it effortless for customers to reach out with questions or custom requests. Built with clarity and warmth, it reflects Renee’s personal touch and commitment to great service. Whether shoppers need help or want to connect, this page ensures they feel heard and valued.
This section shares Renee’s journey from crafting handmade gifts at home to building a thriving creative business. The design pairs warmth with simplicity, allowing her story and logo to shine. It connects visitors to the heart behind her brand while highlighting the authenticity that defines her work.
This section beautifully showcases Renee’s featured collections, allowing customers to explore by theme or occasion. Designed to reflect her creativity, it guides visitors from everyday moments to holiday celebrations. Each image and layout choice helps tell the story of handmade artistry and thoughtful design.
This has been an ongoing project for over a year. We just weren’t sure how to get it out of our heads on to a website. Tyler made it happen! He was so patient and listen to our ideas. His expertise really shined. We can’t thank you enough
Every great project starts with a simple step. Let’s create something that works for your business and your goals.
Click “Get Started Today!” to begin your project with Cardinal South Creative & bring your vision to life!