Beautifully Broken Co.

A Handcrafted Brand Identity That Reflects Creativity and Heart

Beautifully Broken Co. is a handcrafted jewelry business built on creativity and authenticity. To bring the brand’s personality to life, Cardinal South Creative designed a visual identity centered on softness, optimism, and handmade artistry. The butterfly-inspired “BB” mark symbolizes transformation and finding beauty in the broken, while the pastel color palette reflects warmth and approachability. Each element, from the logo system to packaging and digital mockups, was intentionally crafted to give the brand a cohesive, joyful, and professional identity that stands out both online and in person.

The Challenge

Beautifully Broken Co. needed a brand identity that captured both the heart behind its handcrafted jewelry and the creative personality of its founder. The goal was to create a visual system that felt approachable, uplifting, and professional while representing the brand’s message of finding beauty in imperfection.

The Approach

We began by exploring color psychology and organic design elements that reflected the brand’s handmade artistry and joyful spirit. The “BB” mark was carefully shaped to resemble a butterfly, symbolizing transformation and renewal. A soft, complementary color palette and modern typography were chosen to create a clean yet playful identity adaptable across packaging, digital platforms, and social media.

The Result

The finished brand identity gives Beautifully Broken Co. a strong, cohesive visual presence that resonates with its audience. The butterfly-inspired logo and inviting color scheme bring warmth and personality to every touchpoint, helping the brand stand out in the handmade marketplace while staying true to its message of beauty, growth, and authenticity.

Project Gallery

Beautifully Broken Co.

Brand Color Palette

The color palette for Beautifully Broken Co. was designed to express warmth, creativity, and renewal. Soft pastels meet earthy tones to create a joyful yet grounded identity, mirroring the brand’s vision of finding beauty, hope, and purpose in every handcrafted creation.

Lettermark Design

The Beautifully Broken Co. lettermark highlights the brand’s heart through a minimal “BB” butterfly icon. Its soft curves and delicate form symbolize renewal and grace, offering a simple yet powerful emblem that embodies beauty, transformation, and handcrafted artistry.

Primary Logo Design

The Beautifully Broken Co. primary logo brings the brand’s heart to life through a handcrafted “BB” design that subtly forms a butterfly shape. This mark symbolizes transformation and beauty emerging from brokenness, perfectly reflecting the brand’s message and the artistry behind each handmade piece.

Digital Brand Display

The Beautifully Broken Co. brand translates effortlessly to digital platforms, maintaining its charm and sophistication across screens. The soft colors and minimal design highlight the logo’s elegance, ensuring a cohesive presence that connects with audiences online and through mobile experiences.

Secondary Logo Design

The secondary logo for Beautifully Broken Co. offers flexibility while maintaining the same handcrafted charm as the primary mark. With a soft pastel color pairing, this design captures warmth and elegance, making it ideal for packaging, branding materials, and digital use across all platforms.

Branded Packaging Design

The Beautifully Broken Co. packaging brings the brand’s warmth and creativity to life through soft tones and minimal presentation. The custom boxes highlight the handcrafted nature of each product, creating a consistent and thoughtful unboxing experience that reflects the beauty within every detail.

Branded Tag Design

The Beautifully Broken Co. tag design combines simplicity and warmth to reflect the handmade nature of the brand. Its clean layout and soft color palette make it a perfect finishing touch for packaging or display, offering a cohesive and elegant extension of the brand identity.

Ready to Get Started?

Every great project starts with a simple step. Let’s create something that works for your business and your goals.

Click “Get Started Today!” to begin your project with Cardinal South Creative & bring your vision to life!